Black Horse is a redesigned motor finance platform, offering customers a seamless digital experience for vehicle financing.
Product design, 2023
Client
Our challenge was to create a best-in-class motor finance service for Black Horse, delivering a seamless digital experience to customers across the UK. The project unfolded in multiple stages, starting with an MVP to establish core best practices, followed by future concepts that I am unable to disclose in this case study.
This study focuses on the MVP phase, where our goal was to increase conversion rates by 25%, boost self-serve capabilities, and reduce the number of calls to the call center. Through careful design and iterative testing, we aimed to build a user-friendly platform that simplified vehicle financing for customers while improving operational efficiency.
Design system development for involved working closely with Lloyd’s design team to integrate our work into their detailed system. We were the first to implement a fully dark interface, carefully adapting components to ensure consistency, accessibility, and seamless user experience.
MVP Design focused on a mobile-first approach, ensuring a simple and intuitive experience. We faced challenges in aligning with Lloyd’s existing systems, but through careful adjustments, we maintained simplicity while integrating with their processes for a smooth user journey.
Overview page design focuses on surfacing key information and actions upfront. It provides 80% of the necessary details, reducing the need for menus. Personalized and context-driven, the page quickly adapts to user needs, ensuring seamless access to essential insights and interactions.
As a result we delivered a fully functional MVP that is ready to evolve into future concepts we explored. The user-centric experience we established remains consistent as Black Horse expands its offering. The design includes a responsive framework with a mobile-first approach, ensuring accessibility and simplicity. Additionally, the dark and premium interface provides a modern, high-end feel, enhancing the overall user experience across all devices.
Product design, 2023
Client Lloyds Bank
Design team Borja Sampedro, sujin park, dani kim, david richmond, Sirada Supanwanich