Agreena is a design-driven platform that empowers farmers and companies with sustainability tools, delivering environmental and financial benefits.
Product design, 2024
Client
Agreena
Our challenge was to advance Agreena’s brand following a minor redesign by an external agency, ensuring it aligned with the company’s evolving mission while maintaining a cohesive and fresh visual identity. This process involved developing a new look and implementing updated colours, icons, and other key visual elements.
Collaborating closely with the development team, we built a design system from the ground up, ensuring future consistency across all platforms. Additionally, we completed a full website redesign, focusing not only on its aesthetic but also on refining the content to effectively communicate Agreena’s value proposition and mission to its target audience.
Design systems development for Agreena was built from the ground up, using an atomic design framework and fluid responsive design. We incorporated variables, collections, and modes to create a versatile system, allowing content managers to craft dynamic stories using modular elements.
Homepage design for Agreena was crafted to engage diverse audiences, including farmers, companies, and investors. It provides an immersive experience that communicates the brand's mission—explaining the why, how, and what.
Farmer page a distinctive, farmer-focused design that clearly communicates the benefits of joining the carbon credits program. The page’s design emphasises simplicity and clarity, with bold visuals showcasing the positive environmental and financial impact, making it easy for farmers to understand their role in a greener future.
Companies page uses a clean, structured design to communicate the benefits of carbon credits for businesses. Visual elements, such as icons and infographics, simplify the process of understanding how regenerative farming offsets emissions.
Other pages on Agreena’s site follow the same thoughtful design principles, ensuring consistency across the platform. Each page is built with a clean, intuitive layout that simplifies complex information, making it accessible to all users.
As a result we successfully delivered a versatile and comprehensive design system for Agreena. Working closely with a talented development team, we created a modular system that allows content designers to easily build new pages moving forward, ensuring long-term flexibility and scalability.
Stakeholders were highly satisfied with the new direction and evolution of the brand, appreciating both the cohesive visual identity and the streamlined user experience that aligns with Agreena’s mission.
Product design, 2024
Client agreena
Design team Nick Pleydell-Pearce, Adrian Myburgh, Julie Kondo, Michael N.